Jewelry School

A Man's Guide to Buying a Diamond

Congratulations! Now that you've found the perfect woman, make sure you find the perfect diamond to suit her. Just as your love for each other is unique, no two diamonds are alike. Each has its own personality and distinct style.

It's easier than you may think to select a ring that is sure to make your fiance's eyes light up. Whether she's discussed her preferences with you or dropped not-so-subtle hints, you don't have to go it alone. Visit one of our 17 Morgan Jewelers locations together and take note of the rings that appeal to her. The enthusiasm of the bride-to-be is your best barometer of what style to select. Later you can return alone and make the purchase.

What do I know about buying a diamond?

Well, you've come to the right place; Morgan Jewelers is a diamond expert! Because we are a direct importer we can show you a better selection, offer you a better value for your dollar and back it with a better warranty.

How do I know I'm buying a quality stone?

This is an important consideration. You should know that the quality of a diamond has nothing to do with size or color alone. But it has everything to do with the Four C's: Cut, Color Clarity and Carat-weight. These four characteristics are what determine a diamond's quality and value.

Your Morgan Jewelers dealer is the diamond expert and will be happy to explain the 4Cs and show you the differences between various qualities of diamonds. Please check out our JEWEL SCHOOL to learn more on the 4C's.

An established jeweler prizes his or her good reputation and will help you choose the best quality diamonds, your primary consideration when making this purchase.

What's the best shape for a Diamond Engagement Ring?

The precision with which your diamond is cut will determine its brilliance, its fire and its ultimate beauty. However, the shape you select is a matter of personal taste. The round brilliant is the most popular shape, but there are many others, such as the oval, marquise, pear, emerald and square. Today the emphasis is on simple, elegant designs that highlight the beauty of the diamonds themselves. So, you can never go wrong with the classic diamond engagement ring.

How much should I spend?

All that the diamond engagement ring symbolizes is, of course, priceless. Today, two months' salary is generally considered a good guideline to follow. Now, that may seem like a lot, but it really isn't when you think about it. The cost of everything has gone up. And you can't expect to pay the same price for your diamond as your parents did. Fortunately, your diamond engagement ring does have great value and, like love, can grow more precious with time. This is the one lasting symbol of your love and it will be a daily reminder of the rare and precious love you share.

When should I buy a diamond engagement ring?

Some men, after they've "popped the question," begin looking for a diamond engagement ring. Then dream up all sorts of ways of surprising their bride-to-be with the ring. Others purchase one on their own and then surprise their fiance with a proposal and a diamond engagement ring. Some women wish to make the selection themselves. Whatever feels right to you is the right way.

How do I pay for a diamond engagement ring?

Your Morgan Jewelers representative is an expert in finding the perfect credit plan that will make the purchase easy, even if you don't have a credit card, or you've never had credit before! You'll be able to buy her diamond engagement ring and your wedding bands on easy terms, and you'll be building a positive credit history for your new lives together.

Copyright  1999 Leading Jewelers Guild, Inc., Los Angeles, California. Used with permission.

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