Book Reservation 
OUR STORY
HOW IT ALL BEGAN
Nate Morgan Sr. emigrated from Europe in 1900, destined for Salt Lake City, Utah,
and a job in a local pawn shop. After steadfastly scrimping and saving most of his earnings, in 1914 Nate and a partner opened the first Morgan Jewelers location in Pocatello, Idaho.
As business grew, Nate Morgan launched a series of initiatives to address customer demand, including hiring a goldsmith and watchmaker. In the 1920s, Pocatello was bustling with industrial exhilaration as a main hub of the Union Pacific Railroad. Morgan Jewelers ensured that the trains continued to run on time by inspecting and calibrating all workers' watches. Nate facilitated a unique arrangement whereby railroad employees could have the calibration expenses deducted from their paycheck.
The method allowed workers to maintain their timepieces as necessary, even if they didn't have the funds available at the time of service. This relationship progressed, with the railroad eventually authorizing Morgan Jewelers to sell other merchandise with payments deducted directly from employee payroll.
Word spread among the railroad employees, overwhelming the modest store’s capacity with customers. Nate Morgan Sr. moved the business to a larger location and began marketing his sales method to all consumers, becoming one of the first companies in the western United States to offer merchandise with a payment plan. The sign on the new store read with pride, "Nate Morgan Jewelers, Yours Today, a Year to Pay."
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